Whilst waiting in L.A. airport, founders Dan and Ivo could not believe there was no easy solution on their phone to check out their freelance finances. The prospect of arriving back in the UK on a Sunday morning and spending their time in front of a spreadsheet instead of their friends and families sounded ridiculous. Being fans of super-simple productivity apps, on one of the trips back across the Atlantic, they built a prototype of how they thought finances should work on a mobile, which they showed to self-employed friends. These friends asked if they could have it the same day, and that's when Dan and Ivo quit their jobs to start Albert.